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Ibai Fernández
About

Ibai Fernández

Front-End · MKT · Comms · Creativity

Let's get social

About Ibai Fernández

20+ Years Crafting Creative Visions

  • 🌍 Global Experience: Spain, Ecuador, Colombia, the Netherlands, the United States, Tunisia... I've shaped projects across diverse cultures and continents.
  • 💻 A Whole New Kind of Monster: Bridging full-stack development, marketing, and content creation for seamless digital experiences.
  • 🔥 Genuinely Digital: Fueled by a love for technology, I thrive on staying ahead of the curve.
  • 📚 Knowledge Seeker: Constantly learning and eager to share insights gained along the way.
  • 👨‍💻 4Geeks Alumnus: Grounded in the fundamentals from a top-tier full-stack development bootcamp.
  • 📢 Communication Maven: Fluent in the language of creativity, marketing, and impactful messaging.
  • 💡 Tech-Savvy & People-Centric: Equipped with a robust toolkit of technical prowess and interpersonal finesse.
  • 🚀 Entrepreneurial Spirit: Infusing every project with a blend of innovation and geeky enthusiasm.

Craftsman of Digital Experiences & Advocate for Creative Evolution

My Growth Path

An Educational Odyssey

4Geeks Logo

2023

United States

Full-Stack Software Engineering Bootcamp

4Geeks

Successfully completed comprehensive training encompassing full-stack development, specializing in front-end.

MIT Logo

United States

2019

Diploma in Design Thinking

Massachusetts Institute of Technology

Acquired expertise in creative problem-solving principles and methodologies, enhancing innovation and solution development skills.

MIT Logo

UEES Logo

2018

Ecuador

Diploma in Digital Marketing

Universidad de Especialidades del Espíritu Santo - Guayaquil

Focused on SEO, SEM, SMM, & Digital Advertising. Learned to craft strategies, optimize campaigns, and promote brands online.

University of Salamanca Logo

Spain

2016-2017

Master's in Psychopedagogy of the Spanish Language and its Literature

University of Salamanca

Advanced expertise in language teaching methodologies, literature analysis, curriculum design, and educational psychology.

University of Salamanca Logo

Missouri State University Logo

2007-2008

United States

Diploma in Media Management & Production

Missouri State University

Mastered essential media management and production techniques, equipping myself to thrive in today's dynamic media environment.

Haagse Hogeschool Logo

The Netherlands

2006-2007

Diploma in Intercultural Communication

De Haagse Hogeschool - Den Haag

Acquired valuable insights into cross-cultural communication dynamics, fostering a deeper understanding of global interactions.

Haagse Hogeschool

University of Málaga Logo

2003-2009

Spain

BA in Audiovisual Communication

University of Malaga

Gained comprehensive knowledge and skills in visual storytelling, media production, and communication strategies through theoretical study and practical experience.

Essential Proficiencies

My Core Features

Technical
Creative
Strategic
Executive
Communicative
Commercial
Teaching

Achievements Unveiled

Professional Journey

Jun

2024

...

Currently

Marketing Coordinator

LFi Chile · Colombia · Remote
LFi

As Marketing Coordinator at LFi, I am responsible for developing and implementing high-impact

digital marketing strategies that drive growth and success for our clients. I bring my extensive experience in web design and marketing to create innovative solutions that maximize ROI and online presence for our clients.

Key Responsibilities
  • Strategy: Developing and executing comprehensive digital marketing strategies aligned with our clients' business objectives.
  • Campaign Management: Overseeing multichannel advertising and email campaigns to generate leads, increase engagement, and improve conversions.
  • Analysis and Optimization: Conducting in-depth analysis of campaign performance and continuously optimizing workflows to maximize efficiency and impact.
  • Interdisciplinary Collaboration: Working closely with design, development, and communication teams to create seamless user experiences and integrated solutions.
  • Segmentation and Automation: Implementing advanced lead segmentation and automation strategies for more effective and personalized marketing campaigns.

In this new role, I am excited to:

  • Leverage my experience and skills to lead a talented marketing team.
  • Develop and implement innovative strategies that drive client growth.
  • Analyze and optimize campaign performance to maximize ROI.
  • Collaborate with teams across the company to achieve common goals.
  • Stay updated on the latest trends in digital marketing.
⬇️

Aug

2023

May

2024

Front-End Developer

LFi Chile · Colombia · Remote
LFi

As a Front-End Developer at LFi, I blend creativity with expertise in web design, marketing, and

communication to craft exceptional digital solutions.

Key Responsibilities
  • Developing and designing attractive and functional websites.
  • Designign of informative newsletters and mailings.
  • Collaborating closely with a multidisciplinary team.
  • Managing client accounts and contributing to their digital marketing strategies.
Notable Achievements for our client, Inmobiliaria POCURO
  • Implemented data-driven strategies that optimized the overall user experience and skyrocketed lead generation.
  • Significantly enhanced the efficiency of email marketing campaigns.
  • Developed and implemented re-marketing workflows that boosted lead generation.
  • Optimized internal workflows to improve campaign production efficiency.
  • Conducted precise database segmentation for more effective re-marketing efforts.
  • Automated lead classification for streamlined database management.
  • Implemented a lead scoring process that optimized lead selection for re-marketing.
  • Achieved a substantial ROI in marketing automation.

LFi provides me the opportunity to merge technology with creativity, delivering innovative solutions that make a real impact on our clients' positioning.

⬇️
Fattaché

Project Manager

Fattaché USA · Ecuador · Remote

I orchestrated Fattache's venture into the Latin American market, commencing in Ecuador,

strategizing market entry tactics, and forging pivotal alliances.

Key Responsibilities
  • Overseeing project timelines, budgets, and deliverables.
  • Facilitating effective communication and collaboration among team members.
  • Identifying and mitigating project risks.
  • Providing strategic guidance and problem-solving.
  • Cultivating strong client relationships and ensuring customer satisfaction.

As Fattaché's Project Manager, I sharpened my skills in project management, leadership, and stakeholder engagement, contributing to the successful delivery of complex initiatives and driving organizational growth.

⬇️

Mar

2023

Jan

2024

AGLAYA

OpsDirector

AGLAYA Ecuador

As the Ops Director at AGLAYA, I oversee various aspects of operations, including

project and account management, strategic planning, and resource allocation within the digital innovation sector.

Key Responsibilities
  • Leading account and project management, encompassing planning, supervision, and execution.
  • Managing the customer lifecycle, from gathering requirements to presenting solution proposals and supporting implementation.
  • Developing and managing budgets and resources to ensure project success.
  • Producing diverse content, including photography, audiovisual production, and written materials for blogs and social media.
  • Spearheading branding initiatives, including naming and branding strategies.
  • Crafting digital strategies, including search engine optimization (SEO), social media management, and digital advertising.
  • Providing training sessions and delivering conferences on various digital marketing topics.

My tenure at AGLAYA has honed my skills in leadership, project management, and stakeholder engagement, contributing to the successful execution of projects and organizational growth.

⬇️

Jul

2019

Aug

2023

Jun

2018

Jul

2019

MKT & Comms Manager

NIC.ec Ecuador
NIC.ec

As the Marketing and Communications Manager at NIC.ec, I was responsible for

overseeing and implementing all marketing and communication campaigns for the company

Key Responsibilities
  • Ensuring the company communicates the right message to attract potential customers and retain existing ones.
  • Representing the marketing team in multifunctional groups, including product management, sales, or customer service.
  • Updating senior leaders on the progress of marketing activities and reporting on campaign results.
  • Managing and coordinating creative and marketing staff.
  • Leading market research efforts to discover the viability of current and existing products/services.
  • Collaborating with media and advertising agencies.
  • Brainstorming for the creation of new campaigns.
  • Coordinating with the sales team and other departments to produce effective strategies.
  • Monitoring current campaigns, ensuring staff meet deadlines and complete necessary tasks.
  • Analyzing data to assess the success of marketing efforts and generate new ideas to improve marketing and brand exposure.

My tenure at NIC.ec was instrumental in honing my skills in marketing strategy, campaign management, and team leadership, contributing to the company's growth and success.

Read More

Jun

2016

Jun

2018

MKT & Comms Director

NIC.ec Ecuador
NIC.ec

As the Director of Marketing and Communications, I spearheaded various

initiatives aimed at promoting the organization's mission and enhancing brand visibility.

Key Responsibilities
  • Developing marketing strategies to drive organizational growth.
  • Managing personnel responsible for creating brand assets.
  • Planning special events to promote the organization's mission.
  • Maintaining relationships with members of the local community to ensure organizational appreciation.
  • Developing communication plans for both internal and external stakeholders.
  • Overseeing the performance of communication channels.
  • Crafting speeches and creating business presentations for senior executives.
  • Developing presentations for executive conferences and to support sales objectives.
  • Creating brand strategies to enhance brand identity.
  • Recruiting, training, and supervising marketing and communication staff to implement campaigns and achieve objectives.
  • Implementing strategies to retain existing customers and attract new ones.

My tenure as Director of Marketing and Communications sharpened my skills in strategic planning, brand development, team management, and stakeholder engagement, contributing to the organization's success and growth.

⬇️

Communication Everywhere

The Languages I Speak

Spanish Native Speaker
English EF SET Certificate  85/100 C2 Proficient 18 Jul 2022
University of Cambridge Certificate in Advanced English Grade B · 199/210 · C1 October 2016
Chinese HSK 1

Take a look

My Services

Technical, Strategic, Creative

Front-End Development & Responsive Web Design

Crafting attractive, functional, and responsive user interfaces using the latest technologies. Ensuring seamless adaptation to various screen sizes for a consistent browsing experience across devices.

Mail MKT Design & Marketing Automation

Crafting visually engaging email campaigns and integrating automation tools to optimize marketing workflows, leveraging automation to nurture leads and boost conversion rates.

User Interface & User Experience Design

Crafting visually captivating and intuitively designed user interfaces, aimed at enhancing user interaction and engagement by ensuring seamless navigation and optimizing the user experience.

Strategic, Creative, Executive

Digital Project Management

Orchestration of digital projects, from planning to execution, ensuring effective collaboration among multidisciplinary teams and delivering successful solutions for clients.

Digital Marketing & Content Strategy

Crafting digital marketing strategies to boost brand visibility, generate leads, and engage the target audience with creative and relevant content.

Digital Innovation Consulting

Strategic advisory on innovative digital technologies, identifying improvement opportunities, and designing customized solutions to optimize processes and achieve business goals.

Communicative, Commercial, Teaching

Client Management & Public Relations

Building and maintaining strong relationships with clients, providing personalized service, and effectively managing communications to ensure customer satisfaction and foster a ever-growing brand loyalty.

Training and Professional Development

Designing and delivering professional development programs in the adoption of new ways to market a brand providing practical knowledge and relevant skills for success in the digital world.

Multimedia Content Production

Creation of engaging high-quality multimedia content (graphic and multimedia design, videos, photography and copywriting) to meet brands' needs to communicate and connect with their audiences.

Praise Parade

Words that Warm the Heart

Belen Guarnieri - Colleague at LFi

Creative, innovative, and highly resourceful. It's always a pleasure to work with him!

Belén Guarnieri

Lead Gen

Colleague at LFi
Bani Barranco - Colleague at LFi

Ibai Fernández is a recent and invaluable asset to our team. His unique blend of skills in audiovisuals, development, and marketing automation is rare. Despite running a successful business, he finds time for complex requests. His peers at LFi Agency describe him as joyful, eloquent, kind, and direct. His ability to overdeliver and provide a wider perspective has lightened our workload. His sense of humor and commitment to timely solutions make him an integral part of our team. I wholeheartedly recommend Ibai for his consistent delivery of solutions that hugely contribute to our success. Ibai rocks! 🤘

Bani Barranco

Automation Specialist

Colleague at LFi
Marcelo Ricigliano - CEO 4Geeks Academy

Ibai has successfully completed the software development program, focusing on executing projects that enhance his abilities and skills as a developer. He is hardworking, committed, consistent, respectful, and focused. It's a privilege to have him on board.

Marcelo Ricigliano

CEO 4Geeks Academy

Full-Stack Developer Program Coach
Cecilia Perdomo - Full Stack Software Developer

Ibai is a proactive person who meets the set objectives and adapts easily to work teams. He constantly seeks to improve himself and creates an excellent work environment.

Cecilia Perdomo

Full Stack Software Developer

Full-Stack Developer Program Coach
Sol La Banca - Project Manager

I had the pleasure of sharing the 4Geeks Bootcamp with him and found him to be an outstanding professional with extensive technical knowledge. He is also eager to learn new things. As a person, it has been a delight to spend this time with him, as he is always willing to help his peers and create a pleasant team atmosphere.

Sol La Banca

Project Manager

Full-Stack Developer Program Classmate
Pablo Bullor - Program Manager en 4Geeks LATAM

Ibai is someone who, once he sets his mind to something (whatever it may be), goes forward and doesn't stop until he becomes a specialist. He seeks to understand the reasons behind things and always goes the extra mile. He is incredibly empathetic, with a high degree of teamwork, making him essential for collaborative work. Technically, he has a very steep learning curve, which helps him acquire new knowledge in ways rarely seen. Without a doubt, if I were to build a development team, it would be a pleasure to have him on my team.

Pablo Bullor

Program Manager en 4Geeks LATAM

Full-Stack Developer Program Coach
Alfredo Centeno -Full Stack JS Web Developer

Ibai is a person with a high level of involvement in his projects, constantly seeking to understand how things around him work, which means he continues to acquire new skills. Without a doubt, he will overcome any challenge that comes his way.

Alfredo Centeno

Full Stack JS Web Developer

Full-Stack Developer Program Coach

Brands That Believe in Me

The Faithful Few

Global Footprint

Exploring My Journey Across Continents

Break the Ice

Let's Get In Touch

Contact Me

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