Front-End · MKT · Comms · Creativity
Designing systems, activating the message, deploying massive momentum.
4Geeks Academy
Engineered the technical muscle to build autonomous agents and full-stack architectures. Mastered React.js, Python, Node.js, and API integrations to transition from marketing strategy to hard-coded, scalable deployments.
Massachusetts Institute of Technology (MIT)
Internalized human-centered product development methodologies. Acquired the architectural frameworks to design digital solutions that prioritize predictive user behavior and frictionless conversion paths.
Universidad de Especialidades Espíritu Santo (UEES)
Mastered programmatic advertising, SEO, and SEM ecosystems. Weaponized digital acquisition channels to orchestrate data-driven revenue engines and massive conversion funnels.
University of Salamanca
Deconstructed the psychology of language and human cognition. This deep understanding of narrative structure is the ultimate foundation for my high-conversion copywriting, UX writing, and precise LLM prompt engineering.
Missouri State University
Acquired the operational frameworks to govern complex media productions and studio workflows. Laid the early groundwork for managing high-performing remote teams and digital agency operations.
De Haagse Hogeschool - Den Haag
Mastered cross-cultural communication dynamics and global friction points. Unlocked the vital geopolitical agility required to deploy and adapt digital campaigns across diverse international markets.
University of Malaga
The genesis of the narrative integrator. Deeply internalized visual storytelling, semiotics, and media theory to master the psychological flow of the message long before digitizing and automating it.
I don't just manage lists or campaigns; I design data architectures that automate the relationship between enterprise brands and users at a global scale. As Director of Automation, I have evolved the traditional email marketing function into a strict discipline of revenue engineering.
My mandate is to apply a "Vibe Coding" product mindset: building automation MVPs to rapidly validate marketing hypotheses, and using hard code as a tool for massive scalability rather than mere execution.
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Promoted to take command of multichannel advertising ecosystems and the deep analysis of complex conversion funnels. In this pivotal role, I shifted the agency's operational focus from traditional campaign management to high-impact, data-driven systemic growth.
I utilized this role not merely to execute strategies, but to actively engineer the bridge between tactical marketing operations and massive systemic automation—directly catalyzing my subsequent elevation to Automation Director.
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Engineered high-conversion digital interfaces and robust marketing automation ecosystems for the Chilean and LatAm markets. I focused on transitioning traditional web design into predictive, data-driven revenue engines.
This role served as the crucible for integrating Front-End development with advanced behavioral marketing, proving that clean code and systemic logic directly correlate with exponential business growth.
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Founded and directed a 100% remote digital innovation agency, operating as the lead systemic integrator for B2B operations. I engineered digital growth architectures by fusing Marketing Intelligence, the Lean Canvas Business Model, and Design Thinking methodologies.
AGLAYA was my ultimate testing ground for integrating technical infrastructure with business logic, proving that speed of execution and data-backed strategies are the true drivers of remote organizational growth.
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Orchestrated the tactical execution of national marketing initiatives and cross-functional operations. I was tasked with translating high-level corporate vision into data-driven digital campaigns, ensuring precise market alignment and aggressive brand expansion.
This operational leadership role forged my ability to turn raw market data into scalable campaign architectures, mastering the operational agility required to govern massive marketing deployments.
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Commanded the strategic marketing and corporate communications operations for the official administrator of Ecuador's top-level domain (.ec). I architected high-level brand strategies and multichannel communication frameworks to govern a massive digital infrastructure of over 45,000 active national domains.
This executive role solidified my capability to govern digital ecosystems at a national scale, seamlessly integrating systemic team leadership with massive technological adoption.
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Founded and directed an independent creative laboratory that served as my ultimate training ground for human psychology and visual semiotics. Long before writing code or automating CRMs, I mastered the psychological flow of the message through cinematic direction and scriptwriting.
This foundational decade forged my "unfair advantage" as a Systemic Integrator: the deep understanding that before you can automate a digital conversion ecosystem, you must first master the human narrative that drives it.
⬇️Engineering blazing-fast, data-driven Full-Stack architectures and predictive interfaces. I deploy Next.js and React ecosystems that ensure a frictionless user journey and exponential conversion rates.
Orchestrating complex CRM ecosystems and autonomous agents. I design behavioral decision trees and dynamic workflows that reduce deployment cycles to hours and skyrocket direct ROI.
Architecting aggressive digital acquisition strategies to dominate market share. I leverage deep analytics and multichannel automation to turn raw traffic into a predictable revenue engine.
Fusing human psychology with advanced interface design. I architect digital experiences utilizing deep semiotics and behavioral triggers to master the flow of the message and maximize user engagement.
Authoring high-stakes corporate messaging and multimedia assets. Leveraging a decade of audiovisual direction to engineer narratives that bypass logic and trigger psychological action.
Strategic auditing and deployment of enterprise-grade tech stacks. I identify critical bottlenecks and engineer customized operational architectures to align digital infrastructure with aggressive business goals.
Commanding the entire lifecycle of complex digital products, from rapid MVP deployment to massive scaling. I align cross-functional tech and creative teams to deliver bulletproof business solutions.
Governing high-stakes relationships with top-tier corporate clients. I translate raw business objectives into technical realities, ensuring seamless stakeholder alignment and long-term strategic loyalty.
Deploying national-scale digital literacy and adoption programs. I coach internal teams and massive user bases, providing the hard skills and technical mindsets required to thrive in automated environments.
Engineered and deployed a complete financial tracking application. Built from scratch to solve complex relational database challenges and deliver a frictionless user experience for debt management.
Open Project Page
A hard-coded technical showcase demonstrating advanced backend logic, API integrations, and scalable Front-End architecture. Proof of my ability to transition from marketing concepts to robust software deployment.
Open Project Page
Architected automated Lead Scoring algorithms and dynamic decision trees for top-tier real estate and corporate clients. Shifted traditional email workflows into a highly predictable revenue engine.
Open Project Page
Orchestrated nationwide digital literacy tours and remote crisis-response ecosystems during the global pandemic, successfully onboarding over 10,600 users into digital conversion funnels.
Open Project Page
Bypassed traditional CMS platforms to hand-code a custom digital environment. This project perfectly fuses advanced UI/UX development with deep audiovisual narrative and psychological brand positioning.
Open Project Page
A comprehensive business case study. Founded and scaled a 100% remote digital agency, engineering the operational infrastructure, agile marketing intelligence, and full-funnel acquisition strategies from the ground up.
Open Project Page
Ibai is a true digital alchemist, turning ideas into effective and memorable email marketing campaigns. He has a level of care for detail that makes the difference, delivering impeccable campaigns that generate results and reflect his passion for what he does.
Ibai is a great professional and person. He cares deeply about his team and the work, constantly seeks ways to optimize tasks, and has broad expertise in email marketing. It is a pleasure to work with him day to day!
Ibai Fernández is a recent and invaluable asset to our team. His unique blend of skills in audiovisuals, development, and marketing automation is rare. Despite running a successful business, he finds time for complex requests. His peers at LFi Agency describe him as joyful, eloquent, kind, and direct. His ability to overdeliver and provide a wider perspective has lightened our workload. His sense of humor and commitment to timely solutions make him an integral part of our team. I wholeheartedly recommend Ibai for his consistent delivery of solutions that hugely contribute to our success. Ibai rocks! 🤘
Ibai has successfully completed the software development program, focusing on executing projects that enhance his abilities and skills as a developer. He is hardworking, committed, consistent, respectful, and focused. It's a privilege to have him on board.
Ibai is a proactive person who meets the set objectives and adapts easily to work teams. He constantly seeks to improve himself and creates an excellent work environment.
I had the pleasure of sharing the 4Geeks Bootcamp with him and found him to be an outstanding professional with extensive technical knowledge. He is also eager to learn new things. As a person, it has been a delight to spend this time with him, as he is always willing to help his peers and create a pleasant team atmosphere.
Ibai is someone who, once he sets his mind to something (whatever it may be), goes forward and doesn't stop until he becomes a specialist. He seeks to understand the reasons behind things and always goes the extra mile. He is incredibly empathetic, with a high degree of teamwork, making him essential for collaborative work. Technically, he has a very steep learning curve, which helps him acquire new knowledge in ways rarely seen. Without a doubt, if I were to build a development team, it would be a pleasure to have him on my team.
Ibai is a person with a high level of involvement in his projects, constantly seeking to understand how things around him work, which means he continues to acquire new skills. Without a doubt, he will overcome any challenge that comes his way.
