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Ibai Fernandez

Full-Stack Automation Architect | Revenue Engineering | Systemic Integrator

Core Operating Capabilities

Digital Architecture & Automation

Full-Stack & High-Conversion Front-End

Engineering blazing-fast, data-driven Full-Stack architectures and predictive interfaces. I deploy Next.js and React ecosystems that ensure a frictionless user journey and exponential conversion rates.

AI-Driven Automation & Revenue Engineering

Orchestrating complex CRM ecosystems and autonomous agents. I design behavioral decision trees and dynamic workflows that reduce deployment cycles to hours and skyrocket direct ROI.

Data-Driven Funnel Architecture

Architecting aggressive digital acquisition strategies to dominate market share. I leverage deep analytics and multichannel automation to turn raw traffic into a predictable revenue engine.

Product & Narrative Design

UX/UI & Narrative Architecture

Fusing human psychology with advanced interface design. I architect digital experiences utilizing deep semiotics and behavioral triggers to master the flow of the message and maximize user engagement.

Cinematic & Corporate Narrative

Authoring high-stakes corporate messaging and multimedia assets. Leveraging a decade of audiovisual direction to engineer narratives that bypass logic and trigger psychological action.

B2B Tech Innovation Consulting

Strategic auditing and deployment of enterprise-grade tech stacks. I identify critical bottlenecks and engineer customized operational architectures to align digital infrastructure with aggressive business goals.

Governance & Massive Scaling

Systemic Project Orchestration

Commanding the entire lifecycle of complex digital products, from rapid MVP deployment to massive scaling. I align cross-functional tech and creative teams to deliver bulletproof business solutions.

Enterprise Account Governance

Governing high-stakes relationships with top-tier corporate clients. I translate raw business objectives into technical realities, ensuring seamless stakeholder alignment and long-term strategic loyalty.

Tech Evangelism & Upskilling

Deploying national-scale digital literacy and adoption programs. I coach internal teams and massive user bases, providing the hard skills and technical mindsets required to thrive in automated environments.

Professional Journey

Mail MKT & Automation Director

LFi Chile · Colombia (remote)
LFi

I don't just manage lists or campaigns; I design data architectures that automate the relationship between enterprise brands and users at a global scale. As Director of Automation, I have evolved the traditional email marketing function into a strict discipline of revenue engineering.

Key Responsibilities:
  • AI-Driven Orchestration: Leveraging LLMs and autonomous agents to generate dynamic, hyper-personalized content in real-time, drastically reducing deployment cycles from weeks to mere hours.
  • Full-Stack Architecture: Developing custom integrations using Next.js, TypeScript, and Python to bridge the gap between complex CRMs and high-volume delivery engines.
  • Predictive Behavioral Logic: Coding parametric user journeys, automated decision trees, and behavioral triggers for 18+ major corporate accounts across the Banking, Energy, and Retail sectors.
  • Data-Driven Deliverability: Injecting dynamic content at scale while relentlessly auditing server deliverability protocols and performance metrics to maximize Click-Through Rates and direct ROI.

My mandate is to apply a "Vibe Coding" product mindset: building automation MVPs to rapidly validate marketing hypotheses, and using hard code as a tool for massive scalability rather than mere execution.

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Dec

2024

...

Currently

Jun

2024

Dec

2024

Marketing Coordinator & Funnel Architect

LFi Chile · Colombia (remote)
LFi

Promoted to take command of multichannel advertising ecosystems and the deep analysis of complex conversion funnels. In this pivotal role, I shifted the agency's operational focus from traditional campaign management to high-impact, data-driven systemic growth.

Core Architectural Deployments:
  • Strategic Multichannel Orchestration: Directed sophisticated advertising and email workflows, implementing advanced lead segmentation and behavioral automation to exponentially increase user conversions.
  • Deep Funnel Analytics: Executed relentless performance analysis and continuous workflow optimization, systematically maximizing the operational efficiency and ROI of all digital acquisition channels.
  • Interdisciplinary Integration: Aligned web development, UX/UI design, and narrative communication teams to architect seamless, high-converting digital experiences.

I utilized this role not merely to execute strategies, but to actively engineer the bridge between tactical marketing operations and massive systemic automation—directly catalyzing my subsequent elevation to Automation Director.

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Aug

2023

May

2024

Front-End Developer & Automation Architect

LFi Chile · Colombia (remote)
LFi

Engineered high-conversion digital interfaces and robust marketing automation ecosystems for the Chilean and LatAm markets. I focused on transitioning traditional web design into predictive, data-driven revenue engines.

Core Architectural Deployments
  • Coded and deployed highly optimized, responsive Front-End architectures and dynamic email ecosystems focused on maximizing user retention and Click-Through Rates.
  • Bridged the gap between technical development and behavioral marketing, translating raw business objectives into automated, scalable digital workflows.
Notable Achievements for Inmobiliaria POCURO:
  • Architected and programmed complex, automated decision trees to classify massive databases, radically accelerating the acquisition of high-value real estate prospects.
  • Engineered advanced Lead Scoring algorithms and dynamic re-marketing workflows that skyrocketed lead generation and delivered a substantial ROI on marketing automation.
  • Optimized internal campaign pipelines by conducting precise data segmentation and automating repetitive lead-classification tasks, significantly increasing overall deployment efficiency.

This role served as the crucible for integrating Front-End development with advanced behavioral marketing, proving that clean code and systemic logic directly correlate with exponential business growth.

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AGLAYA

Founder & Ops Director

AGLAYA Ecuador

Founded and directed a 100% remote digital innovation agency, operating as the lead systemic integrator for B2B operations. I engineered digital growth architectures by fusing Marketing Intelligence, the Lean Canvas Business Model, and Design Thinking methodologies.

Key Responsibilities
  • Architected full-funnel marketing ecosystems, seamlessly integrating WordPress, Google Analytics, Mailchimp, and programmatic advertising frameworks to drive client acquisition.
  • Engineered and deployed proprietary real-world eCommerce and retail laboratories to relentlessly test and validate UX/UI, digital acquisition, and automated customer retention hypotheses.
  • Spearheaded the '2x2MKT' remote initiative during the global pandemic, designing high-volume training funnels that successfully upskilled 4,000+ individuals in digital marketing strategies.
  • Governed the complete B2B customer lifecycle, from initial requirement gathering and data-driven strategic planning to the deployment of scalable digital solutions and brand naming architecture.

AGLAYA was my ultimate testing ground for integrating technical infrastructure with business logic, proving that speed of execution and data-backed strategies are the true drivers of remote organizational growth.

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Jul

2019

Aug

2023

Jun

2018

Jul

2019

Marketing & Communications Manager

NIC.ec Ecuador
NIC.ec

Orchestrated the tactical execution of national marketing initiatives and cross-functional operations. I was tasked with translating high-level corporate vision into data-driven digital campaigns, ensuring precise market alignment and aggressive brand expansion.

Core Architectural Deployments:
  • Cross-Functional Orchestration: Bridged the gap between product management, sales, and executive leadership, engineering cohesive go-to-market strategies that aligned diverse departmental objectives into a single revenue engine.
  • Data-Driven Campaign Deployment: Directed the end-to-end execution of multichannel advertising, leveraging deep data analytics to continuously audit performance, optimize workflows, and maximize targeted brand exposure.
  • Market Intelligence & Viability: Spearheaded advanced market research initiatives to rigorously validate the commercial viability of new digital services, ensuring narrative precision to attract and retain high-value customer segments.
  • Agency & Resource Governance: Governed internal creative teams and external media agencies, optimizing resource allocation and guaranteeing the flawless execution of complex deliverables under strict deadlines.

This operational leadership role forged my ability to turn raw market data into scalable campaign architectures, mastering the operational agility required to govern massive marketing deployments.

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Jun

2016

Jun

2018

Marketing & Communications Director

NIC.ec Ecuador
NIC.ec

Commanded the strategic marketing and corporate communications operations for the official administrator of Ecuador's top-level domain (.ec). I architected high-level brand strategies and multichannel communication frameworks to govern a massive digital infrastructure of over 45,000 active national domains.

Core Architectural Deployments:
  • Mass-Scale Digital Governance: Engineered comprehensive brand strategies and communication plans to drive the expansion and retention of a portfolio exceeding 45,000 active domains, aligning creative assets with aggressive national sales objectives.
  • Tech Evangelism & Narrative Positioning: Authored high-stakes corporate messaging and spearheaded nationwide digital literacy initiatives, successfully training and onboarding 6,600+ businesses into e-commerce and digital conversion ecosystems.
  • Cross-Functional Team Leadership: Directed and scaled a multidisciplinary department of 10 marketing and creative professionals, ensuring the flawless execution of high-impact institutional campaigns and market-facing positioning.

This executive role solidified my capability to govern digital ecosystems at a national scale, seamlessly integrating systemic team leadership with massive technological adoption.

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May

2008

Feb

2017

Founder & Narrative Architect

Elm St. Productions Spain · Ecuador
Elm St. Productions

Founded and directed an independent creative laboratory that served as my ultimate training ground for human psychology and visual semiotics. Long before writing code or automating CRMs, I mastered the psychological flow of the message through cinematic direction and scriptwriting.

Core Architectural Deployments:
  • Narrative Semiotics & Behavioral Triggers: Wrote, directed, and produced fiction short films and multimedia projects, engineering deep psychological triggers that I now apply to high-converting digital user journeys.
  • End-to-End Creative Governance: Commanded the entire lifecycle of digital and audiovisual products, from initial requirement gathering and conceptualization to final deployment and market distribution.
  • Early Digital Integration: Architected comprehensive brand identities and early digital acquisition ecosystems, seamlessly blending SEO, web design, and digital advertising with high-end audiovisual production.

This foundational decade forged my "unfair advantage" as a Systemic Integrator: the deep understanding that before you can automate a digital conversion ecosystem, you must first master the human narrative that drives it.

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Education

4Geeks Logo

2023

United States

Full-Stack Software Engineering

4Geeks Academy

Engineered the technical muscle to build autonomous agents and full-stack architectures. Mastered React.js, Python, Node.js, and API integrations to transition from marketing strategy to hard-coded, scalable deployments.

MIT Logo

United States

2019

Certification in Design Thinking: Strategy for Innovation

Massachusetts Institute of Technology (MIT)

Internalized human-centered product development methodologies. Acquired the architectural frameworks to design digital solutions that prioritize predictive user behavior and frictionless conversion paths.

MIT Logo

UEES Logo

2018

Ecuador

Diploma in Digital Marketing

Universidad de Especialidades Espíritu Santo (UEES)

Mastered programmatic advertising, SEO, and SEM ecosystems. Weaponized digital acquisition channels to orchestrate data-driven revenue engines and massive conversion funnels.

University of Salamanca Logo

Spain

2016-2017

Master's in Psychopedagogy of Language & Literature

University of Salamanca

Deconstructed the psychology of language and human cognition. This deep understanding of narrative structure is the ultimate foundation for my high-conversion copywriting, UX writing, and precise LLM prompt engineering.

University of Salamanca Logo

Missouri State University Logo

2007-2008

United States

Diploma in Media Management & Production (ISEP Scholar)

Missouri State University

Acquired the operational frameworks to govern complex media productions and studio workflows. Laid the early groundwork for managing high-performing remote teams and digital agency operations.

Haagse Hogeschool Logo

The Netherlands

2006-2007

Diploma in Intercultural Communication (Socrates-Erasmus)

De Haagse Hogeschool - Den Haag

Mastered cross-cultural communication dynamics and global friction points. Unlocked the vital geopolitical agility required to deploy and adapt digital campaigns across diverse international markets.

Haagse Hogeschool

University of Málaga Logo

2003-2009

Spain

BA in Audiovisual Communication

University of Malaga

The genesis of the narrative integrator. Deeply internalized visual storytelling, semiotics, and media theory to master the psychological flow of the message long before digitizing and automating it.

Selected Projects

DebTracker: Full-Stack Financial App

Engineered and deployed a complete financial tracking application. Built from scratch to solve complex relational database challenges and deliver a frictionless user experience for debt management.

Open Project Page

GymTracker: Logic & API Architecture

A hard-coded technical showcase demonstrating advanced backend logic, API integrations, and scalable Front-End architecture. Proof of my ability to transition from marketing concepts to robust software deployment.

Open Project Page

Enterprise CRM & Predictive Automation

Architected automated Lead Scoring algorithms and dynamic decision trees for top-tier real estate and corporate clients. Shifted traditional email workflows into a highly predictable revenue engine.

Open Project Page

National-Scale Tech Evangelism

Orchestrated nationwide digital literacy tours and remote crisis-response ecosystems during the global pandemic, successfully onboarding over 10,600 users into digital conversion funnels.

Open Project Page

Elm St: Custom Web & Brand Architecture

Bypassed traditional CMS platforms to hand-code a custom digital environment. This project perfectly fuses advanced UI/UX development with deep audiovisual narrative and psychological brand positioning.

Open Project Page

AGLAYA: B2B Innovation Ecosystem

A comprehensive business case study. Founded and scaled a 100% remote digital agency, engineering the operational infrastructure, agile marketing intelligence, and full-funnel acquisition strategies from the ground up.

Open Project Page