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Ibai Fernández
National-scale tech evangelism initiative

National Scalability / Crisis Management

The Route: From the Road to the Cloud

This wasn't built in an office; it was forged on the road. What began as a physical expedition across Ecuador to bridge the gap between traditional commerce and the digital economy quickly evolved into a mission-critical infrastructure when the 2020 pandemic hit. We pivoted from physical auditoriums to a massive remote ecosystem, proving that systemic resilience is the only true defense against global disruption.

  • 56 conferences nationwide
  • 11 operators on route
  • 11,000+ professionals upskilled
  • 2,500% revenue growth impact

Interactive Route Simulator

Move the mission marker and follow the transformation from physical field operations to crisis-proof cloud infrastructure.

    Phase 1 — The Physical Frontier (NIC.ec)

    Before the lockdowns, the mandate was ground-level evangelism under the "Ecuador, un país digital" campaign. Architecting the operational framework for NIC.ec, I orchestrated 56 conferences across the country, managing an 11-person team. Backed by strategic alliances with the Ministry of Telecommunications (MINTEL), Claro, and the Quito Chamber of Commerce, we successfully trained over 6,000 SMEs and facilitated the creation of 600+ e-commerce sites.

    Phase 2 — The Pandemic Pivot (2x2MKT)

    When the world closed, we scaled the infrastructure to the cloud. I re-engineered the entire initiative into the "2x2MKT" program—a high-volume, 100% remote training ecosystem deployed through AGLAYA. Moving from hundreds in person to thousands in sync, I governed the operations for massive webinars and digital bootcamps, successfully upskilling over 5,000 individuals during a period of extreme economic uncertainty.

    Systemic Impact & Legacy

    The final result was a nationwide digital awakening. Between the physical tour and the remote 2x2MKT initiative, over 11,000 businesses and professionals were integrated into these educational funnels. To effectively manage this volume, the systemic architectures I deployed not only absorbed national demand but also drove a 2,500% revenue growth for the operating agency. I can architect solutions that survive the transition from the physical world to a crisis-driven digital reality.

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